SEO in Australia is now at a cut-throat all-time high of competition. Usage is through the roof, and you have to be on your game to compete, get ahead, or, if you are fortunate enough – STAY AHEAD.
Though it’s safe to say in all walks of life and in business, no one knows everything all the time; we all miss a little bit of information that could make a difference.
This SEO Australia article will take a different twist and talk about ‘The 3 C’s’… If you haven’t heard of them, keep reading, as that’s the article’s point.
Building blocks and foundations are the keys to beating your competition, and they all start with ‘The 3 C’s’…so let’s dive in.
CONTENT, CODE & CREDIBILITY
In that order.
SEO and digital marketing have evolved at a pace that was not necessarily unforeseen a decade ago, but as technology has advanced, so has SEO. Google’s algorithm has moved at the same pace as the space race between Virgin Galactic, SpaceX and Blue Origin. FAST!
Massive changes in user behaviour during and post-COVID and new trends offer new angles, opportunities and different core concepts that, if digested, can change the way you view the way to get ahead of this increasingly competitive race.
However, whichever way you cut it, it boils down to the three C’s:
So let’s take a closer look at The 3 Essential Components of SEO Success.
Source: Unsplash.com
Content
We have heard the phrase ‘Content is king’ for years. Indeed it is, as HTML keyword-rich text on your key pages is necessary to get visibility on the SERPs.
Search engine spiders may have the tech equivalent of eight eyes, but they can’t read what they can’t see! A search engine spider cannot read Flash animations and depict what an image contains. Therefore giving it little SEO clout.
When a spider is indexing a website, it searches for HTML text as it is the most accessible form to read.
To get anywhere near the top 30 spots on Google, let alone the top 10 target phrases are crucial and must be embedded tactically throughout your pages.
These need to be included in headlines, at the top of the copy, and at the bottom.
Emphasising these using bold hyperlinks and underlines to relevant content is also something Google is attracted to.
Code
With content management systems (CMS) getting proliferated, source codes behind websites define whether the site is clean or clumsy.
Spiders will have issues with specific programming languages, such as Javascript, that can make managing or building a website more straightforward.
What you are looking for is to be thoroughly indexed by the SERPs, and for this, the saying goes, ‘less is more’.
There are many benefits to having a web standard-compliant site where it is accessible to all browsers and offers superior connection speeds, increasing your user experience (UX).
Ensure your ALT tags, META and titles are optimised on each page; this will optimise your source code.
Look to select the exact keywords as the ones you focused on for the body copy of that particular page.
The additional symbols and numbers after your .com or .net can be replaced with keywords. In addition, keywords load your domain if your URL has database parameter strings.
Credibility
So we’ve covered what visitors to your site can see, so now let’s talk about what goes on behind the scenes. Understanding the elements that the SERPs look for is vital to showcase your site out of thousands that are eligible for a specific search term.
Let’s take a primary search term such as ‘Travel’; even if you have this reference on every page throughout your site and have optimised it in your URL and tags in your source code, this doesn’t guarantee you appear in the first 10 results on the SERPs.
You must build credibility to get ahead of your noisy neighbours all vying for that exact spot.
To do this, you need to acquire links and links from authorities within your industry and well-valued websites. The more credibility the site you link to has, the better your PageRank will be.
Stay clear of using link farms or shortcut methods, as these usually come with a low domain authority (DA), and Google does not favour that. Always look for quality over quantity when link building.
SUMMARY
The three C’s need to be followed for SEO success in 2023. Remember, there is a lot of competition out there. If your SEO Australia plan is to come to fruition, it’s about sticking with it and implementing it. Google craves all three for the best SERP results, and content is significant. Make it engaging and relevant, and ensure your keywords are strategically placed throughout. Good luck moving forward.