Stages in product design – how do you release a well-executed idea?

When a brilliant idea for a digital product pops into our heads, we need to further create a pathway for its successful development. The business world is full of poorly executed or, worse, not executed projects at all. Often because there were no clear steps to follow. So how can we pave the way for the success of our idea and show it to customers from the best side?

Creating an idea

The first of the stages of product design is the idea generation stage, or the process of developing new concepts. In this step, you should focus on creating a product that will be useful to your customers, while also being a good fit for your company. To come up with a new concept, ideally a group of employees should work together and throw around ideas about what kind of product should be developed, what is in demand in the market and what customers can expect. Combining ideas can make one good idea into a great idea, as other people can help develop features that may benefit the product. Your product vision is the starting point of the entire product design process. It is both a strategic tool and a tactical necessity, giving everyone a clear purpose and understanding of their role.

User and market research

Once we have a product idea, we should move on to interviewing. Once the product research phase is over, it’s time to make sense of all that information. You should have a lot of data, and your analysis should aim to draw conclusions from it. There are two effective ways to visualise the data and make the results useful. You can also include remote usability tests such as phone interviews. These often produce more informed responses; however, they also remove the opportunity to observe users during the testing stages of product design.

Time for project implementation

Equipped with the right data, the project team should now be in a strong position to start work. They will have a clear idea of what they need to create. What’s more, with a strong project specification in place, you can move on to creating the frameworks. When your product has been launched it is not yet the culmination of the process. In a sense, it is just the beginning. Your product vision is now the reality of the product, so it’s time to see what your customers are still missing and possibly improve your vision.

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