There’s a good chance you’ve lost customers over the years due to various reasons. Maybe they moved to another city or state. Or perhaps they found a new vendor who could offer them a better deal. Whatever the reason, it’s essential to know that you can win back those customers and start making money again.
What is A Customer Win-back Strategy?
A customer winback strategy is a plan that helps you reconnect with lost customers. You can send out emails, social media ads, or postcards. You can also use retargeting ads on websites where they’ve visited before.
Follow Up With Customers Often
Use automated reminders so that all customers receive messages at specific times throughout their time with you (such as six months after purchase, one year, etc.). These reminders help keep your brand top-of-mind among existing clients. It also reminds them why they chose you, so they may be more likely to return when ready.
Use Retargeting Ads
Use retargeting ads to target your lost customers. These ads will appear on their newsfeeds and show them products they are interested in. You can display these ads on other websites or apps your audience visits. You can use this as an opportunity to remind them of your business, products, or services. This will encourage them to come back to your site and make a purchase. Retargeting ads make it easy for companies to target specific users who have already expressed interest in their brand or product.
Invite Inactive Customers to Your Loyalty Program
Loyalty programs are a great way to increase sales and bring back inactive customers. If you have a loyalty program set up at your business — like a rewards card or points system — invite inactive customers to sign up for it. If they don’t want to sign up online, send them an email invitation with a link to do so. Make sure that you explain how much money people can save if they use their loyalty cards regularly.
Woo Customers with Special Offers
Offering special deals is one of the best ways to entice customers back into your store after leaving. This strategy works exceptionally well if you’re offering something unique and relevant to their needs at an affordable price point. Encourage them to come back and make a purchase by offering them a discount on their first purchase or free shipping for a limited time. When you offer discounts and other incentives for returning to shop at your store again, it can increase sales by 80%!
Ask For Feedback and Take Action
You must ask for feedback from your customers if you want to win back their loyalty. You can send them a quick survey asking what they liked about your business and if you can make any changes for better service delivery. You can also ask them what they think about particular products or services offered by your company. The answers will help you improve your customer service and retain more clients in the future.
Send Personalized Product Updates
Send personalized product updates to past customers who haven’t visited your store. This can be a sale or giveaways. If you have a product and your customer has purchased it, you can use the information you have on them to send updates. Send them an email with a discount code for their next purchase or a freebie. These personalized updates will make your customers feel valued. Ensure you tailor your message to their tastes and interests.
Start Winning Back Your Customers Today
Hapana is your proven customer winback marketing strategist. You can be sure of increased sales, traffic, and profits. Sign up with Hapana and enjoy a personalized strategy and dedicated team of experts working tirelessly to get you results. They believe that winning back lost customers should be easy and affordable. Contact them and win back your clients effortlessly.