Every year, new (sometimes unexpected) trends emerge that set a new direction for the future of marketing. And even with such a tumultuous year as 2021, we were not disappointed. In 2022, digital marketing trends promise to be more revolutionary than ever.
TikTok has continued to rise in rank since the start of 2021, taking over all other platforms as the leading Gen Z social network. TikTok became popular due to the instant gratification system. You can find your favorite video in a matter of seconds. That’s why you should focus on TikTok marketing in 2022. Buy TikTok followers, partner with the influencer in your space and have giveaways.
NFTs and cryptocurrencies have also continued their momentum, driving numerous debates on the future of art and finance. Google announced the phase-out of third-party cookies by 2023, giving advertisers and digital marketers less than two years to adapt and find new ways to reach their target audiences. Finally, more recently, Facebook changed its name to Meta, signaling the company’s ambition to embrace the metaverse, a 3D virtual world.
Overall, the digital world is experiencing many new and exciting developments that will impact the way brands communicate with their audience. To help you better understand and navigate the changes expected for the year ahead, we’ve broken down the top digital marketing trends of 2022 in this article.
Short and homemade videos
TikTok has turned social media upside down by removing statuses and tons of photos in favor of short videos. It didn’t take long for other platforms to catch on: Instagram launched the Reels and Youtube the ‘shorts’.
Short videos focus on how we consume content and emphasize the need to create simple, succinct messages, as well as engaging content, urging audiences to participate, whether it’s learning a new dance, taking up a challenge or taking part in surveys and polls.
The great thing about these short videos is that everyone has the opportunity to make one with their phone. It’s a candid and engaging format, giving a real-life behind-the-scenes glimpse. And it is this raw aspect that corresponds well to the demand of young consumers.
Tell a true story
Storytelling is always essential in marketing. But these days, consumers are tired of just hearing brands repeat that their products and services are better than others. They want to know how you delivered on your promises by meeting their needs and expectations.
However, promoting inclusion and diversity is not enough. According to the Consumer Survey, more than a majority of customers are particularly loyal to brands that actively fight inequality.