When choosing a search engine optimization services agency, be sure to consider their ability to measure and report important metrics. Make sure that they’re willing to work with your goals and objectives, as some metrics are hard to measure or track. Talk to them about the metrics you’d like them to report and how they will structure their reporting. After all, your business’ success is a reflection of its success. Luckily, there are many different metrics that an SEO servicesagency can track, so choosing one that will meet your requirements will be worth the investment.
Jumpto1 is one of the leading SEO services providers in the country. They offer cost-effective and high-quality SEO services to help businesses bat competition and jump to the #1 spot on SERPs. At Jumpto1, their team of SEO experts is focused on helping their valued clients achieve their business objectives and expand their reach. They ensure to report and deliver the metrics mentioned in this blog.
Organic Traffic
The first step in calculating SEO services agency success is to determine your website’s organic traffic. Organic traffic is traffic that arrives without any paid advertising. In other words, it is traffic that comes to your website through search engines. But even if organic traffic doesn’t turn into sales, it can give you an idea of whether your search engine optimization efforts are delivering the desired results. By measuring the number of visitors who visit your website through organic search, you can see whether your efforts are working and where to focus your resources and efforts.
CTR (click-through rate) is another important search engine optimization metric. It shows the number of visitors who click on a link from a SERP and is a good indication of whether the page’s title and meta description are working to attract users. A low CTR percentage indicates that your content is not engaging enough to make visitors click through to your site. In other words, organic traffic is low if it’s low CTR.
Conversion Rate
It’s essential for SEO services agencies to track their conversion rate, as this metric reflects the overall conversion rate. The conversion rate reflects how many visitors convert into customers after visiting a website. For example, if a page takes more than three seconds to load, the user will simply move on to the next best option. Slow websites will hurt conversion rates as well since visitors will lose interest in visiting deeper pages.
Conversion rate helps measure whether search engine optimization efforts are increasing the number of customers or driving revenue. Conversions vary depending on the industry and can be as simple as a product purchase to as specific as a page scroll depth. A conversion rate report helps SEO servicesagencies understand what types of changes are working best and which ones don’t. In the case of conversions, a small change can make a big difference.
Conversion rate can be measured by Google Search Console. When you use CTR, make sure you test multiple variations of your landing page to find the best combination of content and conversion optimization elements. If your conversion rate is only two to five percent, you have room for improvement. Try offering multiple free trials of your product or service and testing different variations to see which one converts the most. Using remarketing to recapture these visitors can help boost conversion rates.
Page Authority
Besides keyword ranking, Page Authority is also an important metric for search engine optimization. It is an indicator of how trustworthy a page is to search engines. This metric is based on the number of inbound and internal links to a page. In general, a page with high Page Authority ranks highly in the search results for its primary keywords. Moreover, pages with high Page Authority are more likely to rank for a wider variety of keywords.
However, there are many factors that determine a website’s page authority. Some of them are invisible and difficult to quantify. Some companies have attempted to create a definitive “authority score” called MozRank. However, Google hasn’t publicly revealed its authority calculation or ranking algorithm. However, it is possible to use other factors to estimate a website’s authority. Some search engine optimization servicesagencies report this metric as a part of their report.
Page Authority is a metric that SEO agencies should report. It is the score given to a page in search results based on dozens of factors. A high Page Authority score will improve a website’s page rank. Some agencies use this metric to improve their client’s page ranking. This metric is also used by many search engine optimization platforms. If you need a search engine optimization company to make sure your website ranks well, consider hiring an agency that specializes in page authority.
Backlinks
Among the most important metrics for search engine optimization services agencies to report are backlinks. A website can get backlinks for a variety of reasons, from editorial links on respected sites to premium endorsements on popular sites. While the competition for popular mentions can be fierce, a website’s backlink profile can benefit from mentions on less-known and trustworthy sites. These backlinks can signal your website’s topical relevance, authority, and credibility.
Search engines take into account the diversity of referring domains when deciding where to rank a website. The higher the number of high-quality domains linking to your website, the higher your chances of ranking well on the search engines. For tracking backlinks, one of the most useful tools is Ahrefs. This tool shows referring domains and their domain rating. Having backlinks from newly-indexed domains is even more beneficial than a high-quality link from a reputable site.
Page Views
A high page view count could be a warning sign that your visitors are not converting. They might reload pages or wander around the site without a clear goal in mind. On the other hand, a low page view count could mean that your visitors are efficient and have converted from browsing to purchasing. However, you should not simply look at page views. Instead, look for other metrics that show your success.
Page views are an important metric that search engine optimization services agencies should report to determine whether their efforts are working. Compared to organic traffic, page views show how many times a page is viewed. This information can help you identify problems and find ways to improve your website. The number of page views is also important because many users visit more than one page. Page views also indicate how well a particular page is performing on the website.
Bounce rate is another important metric. It measures the percentage of visitors who visit your site and leave after viewing only one page. A high bounce rate tells Google that your website is too spammy and irrelevant. Google’s algorithm penalizes sites with high bounce rates, reducing their search engine rank. To measure the success of your search engine optimization efforts, you should track bounce rates on specific pages. Google Analytics has built-in tracking to track bounce rates.